I know you have seen those We Buy Houses signs. I am not sure if you are using them in your business or not, but if you’re not you could be missing out on a huge amount of leads and business. This has now become one of our biggest lead sources for finding homes to sell, AND of course for selling homes.
I don’t do your usual by a 1,000 signs and put them out a 100 at a time kind of thing anymore. That use to work, but in nicer areas of town (price ranges just at or above the median home prices) I have gotten in so much crap for doing this that it has become so ineffective.
What we do now is have someone hold our signs for us. I use to pay them by the hour and do when I am selling, but when I am trying to generate leads for buying, I pay 25% commission for anyone who holds the signs and brings me a lead that we do a deal on. This is free advertising for me, and everyone is happy and it’s a true win win.
I stumbled on to this strategy of having people hold the signs out of necessity. One time when selling a home we were putting signs up and long story short, I ended up in court with a fine and on probation. But I didn’t want to stop using signs because they produce the most calls and open house visits of any other type of marketing hands down. Ads in the paper produce the highest quality. So, mixing these two together is a potent mix.
Anyhow, so I tested hiring some kids of a lady that worked on my houses for me and paid them $8 an hour. We ended up having 93 people come to that open house and we sold it using a round robin auction format at the end of the weekend. It was awesome.
So, I kind of got off subject for a second, because I started this post to let you know about a new website that we launched. We use a lot of Internet marketing. I think I am quite good at driving sites up the search engines and getting them ranked for particular keywords.
One of our newest sites is called We Buy Houses Dallas, it takes after the idea of the signs…except in this case its a sign on the Internet, which also allows for us to have a few more words. When you hold a sign on the street corner (usually by a Walmart in the area of town that you want to by in) you shouldn’t have more than 3 lines which also should include the phone number.
Something like:
We Buy Houses
Or Take Over Payments
214-555-1111
or
Avoid
Foreclosure
214-555-1111
Something like this works great. Also the signs that we use are 3′x4′, 3′x5′, or 4′x4′. Online our site is very similar…it’s a simple message that gets them to call us. We don’t try to come off as this huge big company, just normal investors that can and will buy your house or help you sell it fast. The only purpose of the site is to get them to call us.
So, if you want to check out our new site and try one of these in your marketing strategy go here and take a peek: We Buy Houses Dallas…
…It’s still a baby site as far as traffic, but the last time I checked it was #2 in Yahoo all ready and we just started to promote it. Our keywords don’t burn up the search results, but they offer enough traffic that we feel that we can do 2-4 deals every single month from this site. That’s not so bad.
Also we are adding a few other pages and post that will help us get some other traffic for helping people to: Stop Foreclosure Dallas…
Talk to you soon,
Kenney
Technorati Tags: we buy houses dallas, we buy houses




Recent Comments