Options, to me, have to be THE most exciting real estate investing strategy there is.

Why?

Because you can control the most beautiful and expensive properties, for only $10, and it’s an easy pitch.

“I will help you sell your house, you don’t have to take it off the market, and I will use my time, my money, and my resources if your house qualifies…”

You’re not really selling them on anything. Either they want your free services or they don’t.

Options have an extreme upside and no real downside.  Options allow even the most humble beginners to the most experienced investors the opportunities to make a lot of money, without risk, in a relatively short amount of time.

So, what is an option?

An option, is a lease option, but without the lease.  Options are an investment strategy where you have a negotiated price agreement with the seller that you can exercise your right to buy at any time during that agreement.

Why is This Powerful?

Because once you negotiate a price that the seller will allow you to buy their property at, you can turn around and sell the property at whatever price above, and pocket the difference.

Example: You negotiate a purchase price with a seller for $350,000 for a house worth $425,000 and you ONLY give them $10 to option the property.

Why?

Because you are helping them sell the property.  A real estate agent wouldn’t give them any money, and most of the time, they won’t even market the house, AND they’ll have to pay a 6% commission on a house that might not sell for 6 months.

Then, you run an ad like: By Owner – Worth $425,000 Beautiful 4/3  $370,000 or Home To Be Sold To The Best Reasonable Offer – and other house selling buzz words.

This ad will generate calls.  The idea here is to generate calls from interested, motivated buyers.

In order to sell this house quickly, you’ll want to offer them a deal that they cannot pass up.  This is how you sell houses fast.  The purpose of quick turn real estate is to get in, get out, get a check, with little to no risk.

You still make $20,000, so don’t get greedy here.  Take what you can get and get out.  Everyone wins here.

To Your Immediate and Lasting Real Estate Investing Success,

Kenney

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