I remember when we first did this little real estate investing test.

It resulted in almost 90 different buyers calling to buy a house that we didn’t even own.

You see, we ran an ad for a house that we didn’t own or have in contract.  Actually, we hadn’t even call to try and buy one house at all yet.

This helped us get over our fears of finding buyers for houses that we get into contract.  Finding houses to sell is NOT the problem.  It’s having an exit strategy…. a way of getting rid of the house quickly and without risk.

What Did We Do?

We ran an ad for an “Investor Special, Cheap, Cash” and the ph #.  Over the next week, the calls just kept coming in. Most were on the Sunday the ad hit the paper, but there were a lot on Monday and they tapered off, but we did get calls the next week even.

We then categorized every person that called in an A pile, a B pile, and a C pile because when we did have a house for sale, we wanted to be able to contact these investors without ever having to run an ad….

…We wanted to make the best use of our time.

We classified these investors into A, B, & C pile investors because we didn’t want to call a “buyer” if they were not going to be able to buy. I don’t want to waste their time or ours.

So, how did we classify these investors (home buyer leads)?

We asked them several questions, but these were the 2 main qualifying ones (ones that would determine if we could do business together now or in the future):

• How quickly can you close?
• What is your price range?

The thing is, I knew that if the investor told me they were going to take more than 2 weeks to close, I was dealing with the wrong type of investor.  It doesn’t take that long to close if you have the goods.  It shouldn’t take longer than 14 days tops.  So, they got put in either the B or C pile.

How To Use This Same Idea To Get Lead Buyers and Owner Occupant Calls

You can use this same idea for finding lead buyers, investors to buy ugly houses, owner occupants to buy pretty houses, or just about anybody else that you are looking for.

Think about who you want to target, then run an ad that would stimulate calls from that person.

For instance: If you wanted to sell ugly houses to investors who wanted to fix them up, you would run an ad similar to the one above. If you wanted to create a list of people (owner occupants) to buy your pretty houses, you would run an ad like…

…Owner will finance, no banks, Beautiful 4/2.  Call Kenney 214-555-7777.  An ad similar to this one would cost between $35-$120 in any Major newspaper paper across the country and would run for about 7-10 days.  Try to get it to run from Sunday to Sunday for 7 day ads… And you can then start to generate leads for people who want to buy houses from you before you even have a house to sell.

This should help alleviate your fears of investing in real estate and give you the confidence that you can find buyers for houses you have for sale quickly.

You can then further pre-qualify this prospect to find out exactly what they want.  Then, you can go out and find houses that you ALREADY know your prospects want.  Get them into contract and set up a simultaneous close to buy and sell the property at the same closing.

As I said earlier, You can use this little trick for generating any type of real estate related lead that you need.

To Your Immediate and Lasting Real Estate Investing Success,

Kenney
“Because I Have A Dream”

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